DEF Minimart "WE HAD FUN”

Pitt Street Minimart storefront

"WE HAD FUN”
This was the second DEF shop on Pitt Street.

After years in the bigger space, we decided to downscale and turn a smaller shop into a dairy . The idea was to cut expenses while still having a presence in the area we had called home for so long.

The new cycle lane and construction of the City Rail Link tunnel had already taken a heavy toll on foot traffic, parking and the businesses around us.

What we didn’t realise was that just 2 days after opening the new shop, New Zealand would enter its first lockdown.

That stuck the knife in a little deeper.

At the time, we didn’t know it was the beginning of the end. But this isn’t meant to be a sob story.

We had some amazing years on Pitt Street, made lifelong friends, launched countless products and collaborations, threw parties and created a lot of great memories.

Last Friday, six years after opening that the Pitt Street Minimart, I finally got to walk through the completed tunnel and see the new Karanga-a-Hape Station.

The entrance now sits only metres from where our shop once stood.
It was a strange feeling seeing the finished result after watching the area slowly disappear behind construction fences all those years ago.

A little bittersweet, but mostly it made me think:
We had a good run.
We made some cool shit.
We met some great people.
WE HAD FUN.

Pitt Street Minimart storefront full image

Less than a week after opening, New Zealand entered the first lockdown.