A collaboration with our local kebab joint on Karangahape Road.
After years of grabbing kebabs for lunch, the idea was staring us in the face: their logo printed into the tissue-paper napkins. We scanned it directly, keeping the fades and smudges, then wrapped each tee in tinfoil and a light-brown paper bag like a real kebab.
At the launch, the pile looked so convincing that people thought we had brought 40 kebabs to feed everyone.
THE MARKETING BUDGET
Roll of tinfoil — $3.30
100 brown paper bags — $9.95
Actor — one falafel kebab, $14.50
100 printer sticker sheets — $20.00
Printer ink — $4.20
Film crew and camera — free, using a staff member’s iPhone 7 with a cracked screen