DEF × New Balance — Aotea 574

DEF x New Balance Aotea 574 concept

The collaboration reached the eleventh hour before falling through because of global cuts.

We had invested a lot in the concept, so we decided to show what could have been. The shoe paid homage to Aotea Square — hallowed ground and an epicentre of New Zealand street skating — and would have arrived with a magazine connecting photographs from then and now.

DEF x New Balance Aotea 574 concept 2DEF x New Balance Aotea 574 concept 3DEF x New Balance Aotea 574 concept 4DEF x New Balance Aotea 574 concept 5DEF x New Balance Aotea 574 concept 6DEF x New Balance Aotea 574 concept 7DEF x New Balance Aotea 574 concept 8