We took a classic timepiece and made a timeless classic: black on black, something that can’t fade.
We flipped the stealth idea for the campaign, mixing high-energy animation with skate footage from the DEF team. Drone footage was still relatively new, so the clip landed with a real punch.
To support the capsule, we teamed up with G-Shock to add a hubba ledge to Victoria Park — a useful new obstacle for one of Auckland’s busiest skateparks.
