DEF × Canterbury — Two Worlds Collide

DEF x Canterbury campaign

Our first-ever collaboration with Canterbury of New Zealand gave us the opportunity to brand a couple of jerseys for a quick-strike release.

Two worlds collide — literally. Newly capped team rider James Huntley makes his debut in the DEF jersey, skating the first set before Jonah Lomu appears with a devastating tackle.

THAT’S WHAT’S UP.

There had always been a little tension between the two stereotypes — rugby jocks and skaters — and we wanted to play on that in a fun way.